Have you ever just endlessly scrolled through astreaming serviceattempting to find something to watch? With so manyshows and moviesat our fingertips nowadays, choosing something can be difficult. To tackle this,Prime Videois taking advantage of new AI technology.
Amazon hasannouncedit is testing a new feature onPrime Videocalled “AI Topics.” The feature’s primary goal is to make it easier to find something to watch by recommending content groups formulated with AI rather than a traditional machine learning algorithm. The recommendations will be based on your interests and viewing history, with topics like “mind-bending sci-fi” or “fantasy quests.”
“We’re excited to take personalization a step further by testing a new way to recommend titles to customers with AI Topics,” said Adam Gray, VP of product at Prime Video, in apress release. “With the help of AI, we’re able to analyze thousands of shows and movies across Prime Video’s vast library of premium content and group those titles into relevant topics for customers.”
Amazon Prime Video
This brand new streaming service has over 70 live channels and is 100% free
DirecTV is coming for Tubi and PlutoTV by launching MyFree DirecTV, a free service offering more than 70 FAST channels.
How to find and test out AI Topics
It’s currently in a limited release beta
To find AI Topics on Prime Video, head to the home page and scroll down until you see it. The feature is currently in a limited beta release, so you might not see it yet. Amazon says it will begin rolling out the feature on devices in the U.S. “in the coming weeks.”
Amazon has built AI Topics using large language models (LLMs) andAmazon Bedrock, a service it uses to build generative AI applications. The AI model looks at what you’ve watched and organizes its recommendations into topics tailored to your interests. It will also recommend topics similar to the ones most related to your viewing habits to help you discover even more shows and movies.
With this announcement, Amazon is taking a new approach to content recommendations. Most streaming services likeDisney+orNetflixuse a machine learning algorithm to recommend content based on your viewing history and interests. Whether Amazon’s new AI Topics feature will work any better is to be determined. This isn’t Prime Video’s first use of AI technology. Earlier this year, it announced a new feature calledX-Ray recaps, which uses AI technology to summarize a TV show to help you remember where you left off when you last watched.
Amazon Prime Video isn’t worth it
The popular subscription service costs too much money and I don’t care enough about the content for it to be worth the investment.
