During Apple’s surprise Halloween themed’Scary Fast’October event, CEO Tim Cook and his team detailed a slew of new updates: three new M3 chip configurations, accompanied by newMacBook models, and,as we predicted, a much-anticipated update to its ever-popular 24-inch iMac. And while, yes, the machine will technically be different, the signatureall-in-oneis getting more of a software update than anything else. Here’s what you need to know about the new M3 iMac, including its performance, features, how expensive it is, and how to buy it.

What’s new with Apple’s 2023 iMac lineup?

Starting with speed, Apple claims that the M3 model is up to two times faster than the M1 iMac and delivers 2.5x faster performance than its 27-inch sibling. As for storage, the new iMac packs 2TB and up to 24GB of unified memory. Like the MacBook Pro laptops, the all-in-one will run onmacOS Sonoma.

In terms of hardware, the iMac is pretty standard, promising a 1080p FaceTime HD camera for quality video calls, and it has a 4.5K 24-inch Retina display. Of course, the desktop is accompanied by the slim Touch ID-enabled keyboard and tiny but might mouse. And while Apple is increasingly swapping its Lightning ports foruniversal USB-Cacross its phone and laptop ranges, with the new iMac update, it somehow neglected to upgrade any accessories.

Apple MacBook Air - 23-1

Despite expectations for Apple to release Mac accessories with USB-C ports at its Scary Fast event, the company continues to offer the Magic Mouse, Magic Trackpad, and Magic Keyboard with Lightning ports, even for the new 24-inch iMac models; a disappointment for those aiming to eliminate Lightning cables after theiPhone 15’s debut.

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Like the 2021 iMac, the M3 24-inch model strays from the traditional silver hue and comes in seven colors: green, yellow, orange, pink, purple, blue, and silver. The machine also features a six-speaker sound system withApple’s Spatial Audio.

Apple 24-inch iMac 2023

How much are the M3 iMacs and when can you buy them?

Starting at $1,299 (8-core GPU), the 24-inch iMac is available to order on Apple’s online storefront starting now, and the company says it will start arriving to both physical storefronts and customers starting Nov. 7. If you’d like an M3 iMac that has a 10-core GPU, that starts at $1,499.

Apple iMac 24-inch (M3, 2023)

Making its debut at Apple’s October ‘Scary Fast’ event, the 24-inch iMac is equipped with the M3 chip, delivering fast performance, clear graphics, and signature Apple audio.