Apple’sPassbookapp in iOS 6 has seen an encouraging uptick as various brands continue to implement Passbook support for loyalty and coupon cards and tickets, likeStarbucks, mobile payment startupSquare,Coupons.com,MLB,Discover, Apple (of course) and a host ofairlines, to name a few. Passbook is also used byreal estate agentsand now Passverse founder Tomas McGuinness has brought an unofficial support for Passbook to the Clubcard from Tesco, UK’s biggest supermarket chain…

PassVerse is a startup that lets anyone create and manage Passbook passes for their business.The Next Webreports that implementing Passbook with Clubcard took only a couple of days.

Tesco teaser 001

In a nutshell, McGuinness created a tool which takes your Clubcard number and generates a Passbook pass that can be loaded onto iOS devices and be scanned in stores.

Author Matt Brian explains:

McGuinness’ Passbook tool doesn’t just take your Clubcard barcode, it also provides an option to select your nearest store using your postcode, automatically displaying the pass when you are nearby. It even circumvents a restriction that blocks the use of traditional barcodes.

you’re able to try it yourself via this link (you’ll need a Clubcard from Tesco, of course).

Tesco Passbook (image 001)

This isn’t a bullet-proof solution: self-service checkouts will not be able to scan Clubcard Passbook passes because its readers are not smart enough to process screen-generated barcodes.

Still, it’s an interesting project that shows there’s a market for Passbook, even if Apple should be more aggressive in persuading more brands to support Passbook.

Tesco Passbook (image 002)

Have you used Passbook in real-world yet?